Light Of Doom
This fan site, for an internationally-known band from San Marcos, had a wealth of features. Considering its user base, BrainShine added audio, video, freebies, an opt-in newsletter, a social networking forum, and a store site for merchandise. While the guys were living the rock star experience, the website handled the business side of their brand by coordinating information and vending product to a hungry fan base.
This program kept Light of Doom connected, and with fans as far away as Japan and Italy, it was a crucial part of their retention plan. All email newsletters and special messaging were designed and fulfilled by BrainShine. Also, we organized their initial photoshoot, designed their logo and all merchandise seen in the store.