First Northern Credit Union : Part 2
As BrainShine’s relationship with First Northern Credit Union evolved, so too did the marketing. We moved from stock photographs to commissioned illustration, leading to even stronger conceptual ads to sell their products and services. Continuing the media mix, direct mail and newspaper advertising were key marketing vehicles.
We used the print concept ideas to create paired television and radio spots. And we developed materials for their outreach programs, like their kid’s clubs. Concurrently, BrainShine developed their web presence (see First Northern Online in the Digital portfolio), designing three iterations of the site over a 10 year period.
Watch First Northern
Listen To First Northern
Honest Al’s Auto Loans
O% Financing Disclaimer.
Home Loan Shopping Network
First-time caller, long-time listeners knows best.
CEO of Global Goliath Bank
I Care!
Mr. DeBeast
The fox added a den…
Jack & Jill
They needed money, FAST!
The 3 Little Pigs
Live happily ever after!
The 3 Little Pigs – Part 2
After that highly publicized wolf incident
