Encad, Inc. (now a Kodak Company) is a leading innovator in digital image printing technology. Offering a broad line of large format color inkjet printers and a complete selection of system tested indoor and outdoor inks and media, Encad’s products deliver brilliant color images quickly and cost-effectively.
BrainShine was called upon to create trade ads for various printers, direct mail for inks and printers, collateral – including spec sheets, a full product brochure and an annual report. We touted rebate programs, new releases and spiff programs. Most of the work was B2B as the primary audience were print shops and service bureaus.