The Del Mar Fair

The Del Mar Fair (now San Diego County Fair) has always been a big deal. BrainShine, in conjunction with Steve Law Creative, put together a smartly crafted campaign of TV, Radio, Print Ads in English & Spanish, Billboards, Bus Boards, etc. Our team was called upon to creatively handle a large, multi-touchpoint media placement and develop PR-driven promotions and co-branding to enhance ticket sales. The result: the Fair exceed projected attendance levels two years in a row.

Represented here are two years of promotional advertising. The first year, we responded to the Fair theme: Flowers, Feathers and Old Fashioned Fun with a campaign featuring chickens – a popular part of the livestock display, auction and shows. The second year’s theme: Far Out, Furry and Family Fun enticed us to focus on the “fun” and we created a Zydeco inspired theme replete with everything the Fair has to offer.

Created record-setting attendance at the second largest county fair in California – 2 years in a row

Watch The Del Mar Fair

Fair Theme: Flowers, Feathers and Old Fashioned Fun

Fair Theme: Far Out, Furry & Family Fun

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