Day Of Hope

The Charter School of San Diego and the New Car Dealers Association teamed up at the San Diego Auto Show to draw attention to the plight of many teens. The dropout rate was alarming, and through this awareness campaign, they encouraged San Diegans to make a donation to help these troubled kids stay in school.

As part of the event marketing, BrainShine created the logo, t-shirts and banners, along with the print, radio and television advertising for this one-day fundraiser. Awareness was indeed raised, donations made, and many at-risk teens benefited from this public event.

Watch & Listen To Day Of Hope

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